The Official WAG University Store
Wear the Crest. Carry the Lesson.
Learn, lead, succeed.
Merch for readers of Foundations of a Better Dog, made in the WAG University colors.
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Read the book: Foundations of a Better Dog →
Featured
WAG University Character Tee
Navy tee from the book cover: gold WAG UNIVERSITY + paw shield
$29.99 Suggested
Black Paw Mug
11 oz black mug, amber paw shield print on both sides
$19.99 Suggested
Learn • Lead • Succeed Tumbler
20 oz, "Learn • Lead • Succeed" text only · Navy or Green
$36.99 Suggested
Crest Hoodie
Navy pullover with crest and tagline
$44.99 Suggested
About Wag University
Wag University is built on one belief: every dog deserves to be understood, loved, and given a second chance. Founded by Chris and Sadie, it's where rescue wisdom meets real-world training. No gimmicks, no shortcuts — just clear, kind, practical methods that work for any dog at any stage of life. Whether you're raising a puppy or rebuilding trust with a rescue, Wag University gives you the tools to learn, lead, and succeed together.